Top Ten Users
Business Gifts
Tradeshows
Brand Awareness
Employee Relations & Events
Public Relations
Dealer/Distributor Programs
New Customer/Account Generation
New Product/Service Introduction
Employee Service Awards
Not-For-Profit Programs
Research Shows...
71.6% of tradeshow attendees who received a promotional product remembered the name of the company that gave them the product.
76.3% of attendees had a favorable attitude toward the company that gave them the product.
Including a promotional product with a preshow mailing increases the likelihood of an attendee stopping by the booth.
As a rule, promotional products of greater value generate more sales leads than products of lower value.
71% of an audience consisting primarily of business people reported having received a promotional product in the last 12 months. Of this group, 33.7% had the item on their person.
76.1% of respondents could recall the advertiser's name on the product they had received in the past 12 months.
In comparison, only 53.3% of the same group could recall the name of a single advertiser they had seen in a magazine or newspaper in the past week.
52% of respondents did business with the advertiser after receiving the promotional product.
52.1% of participants reported their impression was more favorable after receiving the item.